How does Resilinc standardize partner names, and what is partner normalization?

Created by Rohit Sawant, Modified on Wed, 21 Jan at 8:04 AM by Rohit Sawant

Partner normalization in Resilinc is the process of standardizing supplier and partner names so that each company is represented consistently and accurately across the platform. This eliminates duplicate records, improves data quality, and provides clear visibility into supplier and parent–subsidiary relationships.


Key Factors Used for Partner Normalization:

Resilinc standardizes partner names by evaluating the following attributes:

  • Name similarity
    (spelling variations, abbreviations, regional or legal naming formats)

  • Corporate ownership
    (parent–subsidiary and acquired-entity relationships)

  • Digital identity
    (existence of a standalone, copyrighted website or unique domain)


How Partner Names Are Standardized

1. Similar Names for the Same Company

When multiple supplier names are simply variations of the same organization and do not have separate domains or independent digital identities, they are consolidated under a single standardized name, typically the primary or parent company.

Example:

Unnormalized names:

  • ABC Corp

  • ABC Cord Ltd

  • ABC Corp Pvt Ltd

Standardized name:

  • ABC


2. Subsidiaries Without Independent Branding

If a supplier is owned by a parent company and does not maintain its own standalone website or distinct branding, it is standardized under the parent company name.

Example:

  • Unnormalized name: XYZ Limited

  • Ownership: Subsidiary of ABC

  • Standardized name: ABC


3. Subsidiaries With Independent Branding

If a supplier belongs to a parent organization but maintains its own copyrighted website, unique domain, and distinct branding, it is treated as a separate entity and standardized under its own name.

Example:

  • Supplier: XYZ Limited (part of ABC Company)

  • Independent website and branding: Yes

  • Standardized name: XYZ Limited


Why Partner Normalization Is Important

This approach helps Resilinc:

  • Reduce duplicate supplier records

  • Improve data accuracy and consistency

  • Enable reliable supplier risk analysis

  • Provide clear visibility into parent–subsidiary relationships

  • Keep supplier data clean, consistent, and actionable across the platform

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